Like already mentioned above, you must not underestimate the power of a social media presence. You can think about it as fishing. The more lines you throw out into the water, the more chances you have of catching that fish, right? That's exactly why it is important to be present on several social media platforms, so you increase your chances of people finding you online. Not all people search the same, you must understand. That's why it's best to diversify your strategies to connect your business to the public. Platforms like Facebook, LinkedIn, Twitter, Foursquare, Yelp, etc. are all excellent platforms for your business to be apart off. Remember, the more you are spread over the internet, the more chances of people finding you which will lead to more calls & sales!