Why is local marketing important to your business? As a small business owner, you probably have wondered why you aren't beating your competition. What makes it that they are getting all the calls and clients and you don't? Local marketing is important to your business because when you apply certain principles and follow a few simple steps you will get more more clients and generate more traffic. You have probably heard off the term Search Engine Optimization (SEO). That is what you need to focus on when you want to get your business on the the top. Content is a very important factor in this process. The more authoritative content you have on your website, the better. Best is that you consistently work on getting more content out there. Think of Wikipedia as a perfect example of how important authoritative content is. Wikipedia basically ranks for every keyword there is, just because they have tons and tons of content. Another important factor in your rankings are you local listings, also known as citations. Sites with strong content and citations usually rank higher. A citation is basically a mention of your business on sites like for example, Yelp. The more times your site gets mentioned, the better in the eyes of the search engines.
Linking is the next factor you'll need to take in count when you are doing your local marketing. A link is like a vote from another website. The more votes you get, the better. But beware! Not all links are created equal. You want links from sites that are authoritative. 1 link from a very authoritative site can boost you more than 100 links from non-authoritative sites!
Social media accounts are a great free way to promote your business. The more profiles you create on different platforms, the better. It's free and you have more chances for people to run into your business creating more leads and sales.