We are living in times where the average american spends over an hour on Facebook. Also people go over to Google to search for all kinds of things. So it is only more than logical that your business would benefit being present on these platforms. Like we talked about before, Facebook is a social media platform that is free to use, you can make a free business page what we would recommend doing.
Now, you can also use Facebook Ads, where you promote your business to your target audience. Facebook in a way is very smart, and you can tweak all kinds of elements in order to reach your ideal target audience.
Facebook Ads is an ideal way to get fast results. You can do an ad today, and get results tomorrow. This is an advantage over organic rankings and SEO. Facebook Ads stands for fast results.
SEO takes some time to get your website ranking, but once you are on the top with all the work done to get you there, you will most likely stay at the top, with minor maintenance.
Google Ads works in a similar way. Have you ever looked up a service, for example, carpet cleaning? So, when you pay Google an X amount of money, you can be up there with your company. More than likely you will much more phone calls from customers that need your service, because you are just right there.
So we would definitely recommend using Ad campaigns for generating fast result, while working on ranking your website. Because once your website is ranked, there is no need to pay for the ads.